Post by roberto on Jan 12, 2016 22:11:47 GMT 7
How Starbucks made it big in tea-drinking China
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To further enhance Chinese customers' Starbucks experience, the company also set up their own China Design Studio to design a unique space and experience for each store. "Every store in China is different and pays respect to the local community," said Belinda Wong, president of Starbucks China. "We deepen our emotional connection with our customers by delivering stores that are in perfect harmony to a local coffeehouse, whilst still reflecting the aspirational global Starbucks brand and our deep coffee heritage."
In Starbucks Chengdu's flagship Taikoo Li store, customers are encouraged to spend more time in the three-storey historical building thanks to its experiential specialty-coffee concept.
Unlike most Starbucks stores in the U.S., the Chinese flagships are designed to invite customers to spend hours in there catching up with friends, working on their own, and also learn more about the coffee-brewing process be it by observing the baristas through the open-kitchen concept, or simply starting a conversation with the staff at the interactive bar.
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To further enhance Chinese customers' Starbucks experience, the company also set up their own China Design Studio to design a unique space and experience for each store. "Every store in China is different and pays respect to the local community," said Belinda Wong, president of Starbucks China. "We deepen our emotional connection with our customers by delivering stores that are in perfect harmony to a local coffeehouse, whilst still reflecting the aspirational global Starbucks brand and our deep coffee heritage."
In Starbucks Chengdu's flagship Taikoo Li store, customers are encouraged to spend more time in the three-storey historical building thanks to its experiential specialty-coffee concept.
Unlike most Starbucks stores in the U.S., the Chinese flagships are designed to invite customers to spend hours in there catching up with friends, working on their own, and also learn more about the coffee-brewing process be it by observing the baristas through the open-kitchen concept, or simply starting a conversation with the staff at the interactive bar.
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